MRC’s Senior Associate David Hamilton examines the value of competitions in the leading article in the AJ’ s new The Business of Architecture Guide. This new publication offers advice about the best routes to commercial success for architects and design practices.
With design competitions offering a crucial way for emerging practices to win high-profile and fascinating commissions on the strength of determined, fresh and creative approaches, architects and designers have to make astute choices. How to judge which competitions to enter? How to up your chances in winning the prize?
David offers five key tips for successful bidding. These cover your motives for entering, your analysis of the brief, team composition, relating to the audience and – most of all! – take positives out of the process – ‘using competitions to creatively explore design ideas that will enrich your output in future.’
