No. A successful competition gets a project started, establishing a brief and determining client priorities.
It is a cost-effective method of developing an initial design concept and finding the right team. Furthermore, it is usually good value for money because the client can also use the buzz and creativity released by the competition to achieve other organisational goals – improve their public profile, help change management structures and habits, encourage their own team to think more creatively. It is terrific PR, often with international exposure.
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