Heatherwick Studio
© Heatherwick Studio

UK Pavilion for Shanghai Expo 2010
China

We devised and managed the competition to find a combined team of architects, designers and curators to create the award-winning UK Pavilion and its contents for our client – the Foreign and Commonwealth Office.

Our services included managing all information, advising (throughout the shortlisting process, technical panel and midcompetition reviews) and coordinating the jury. We organised a public exhibition at the Victoria & Albert Museum, compilation of the final report and a commemorative book.

The FCO wanted to attract as wide a pool as possible in the design and architectural professions and we recommended a press campaign as the most effective way to generate interest, together with internet access to the project background and data.

We also commissioned a graphic designer to establish a style and logo to tie all communications together and we set up a website dedicated to the competition; an invaluable tool for managing PR and for communications with the shortlisted teams.

Heatherwick Studio won the competition. The pavilion opened in May 2010 and was a huge success, both attracting the crowds and transforming the Chinese perception of the UK to that of a modern, creative, innovative and advanced technological nation.

The Pavilion’s design was widely recognised – it was awarded Britain’s top international architectural award, the prestigious Royal Institute of British Architects’ Lubetkin Prize 2010. It also won gold in the Expo’s own design awards for larger exhibits.

Project details

The shortlist:
Avery Associates & Sidell Gibson
draw Architects & dcmstudios
Eight with John McAslan+Partners
Heatherwick Studio
Marks Barfield Architects/Imagination Limited
Zaha Hadid Architects
Won by:
Heatherwick Studio